Home Services & Specialty Trades

Waterloo Turf

Get Your Saturdays Back with Waterloo Turf! Waterloo Turf is an artificial turf installation and maintenance franchise. We transform outdoor spaces into vibrant gathering places for families and friends. The Waterloo Turf System has been validated in an outside market and is poised to grow quickly across the nation.

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Ways to own

Standard franchise

Single unit Semi-absentee Home-based

Money you'll need

Personal cash (liquid capital)
$60,000
Cash or near-cash you contribute yourself
Total project cost
$121,300 – $162,500
Fee, build-out, equipment and early working capital
Net worth required
$100,000
Initial franchise fee
$59,000
Included in total project cost

Ongoing fees

Royalty
4-6%
Advertising / brand fund
$2k opening support in local franchise market, $3k marketing development
Other recurring fees
Not disclosed
Agreement term
Not disclosed

Your role

Ownership style
Semi-absentee
Expected time
Not disclosed
Home-based
Yes
Staffing
0-1
Location
Not disclosed

Training and support

Training
Training and support program details: Online & On-Demand Training: Access over 100 comprehensive videos that guide you through the installation and maintenance of turf, as well as strategies for growing and managing your business - including P&L training. Intensive 4-Day In-Person Training: Join us in Austin, TX, for an immersive hands-on experience. Get ready to dive deep into the trade and learn directly from industry experts. 3-Day Onsite Opening Support: We come to you to assist with your initial projects, ensuring a smooth launch as you kick off your first jobs with your team. Cost for Training: $2k for in person training in Austin, TX. Lodging and airfare included: No Site Selection Assistance: No Lease Negotiation Assistance: No Mentor following training: Yes Length of mentoring Franchisee: Benefit from continuous assistance and coaching as you grow from our team of Turf Business Pros.
Ongoing support
Site selection: No Lease negotiation: No Mentoring: Yes; Benefit from continuous assistance and coaching as you grow from our team of Turf Business Pros.

Financing information

SBA Franchise Directory
Listed (per source data)

Financing information describes options the franchisor mentions. It is not a loan offer or approval; lenders decide based on your circumstances. An SBA directory listing does not mean any loan is guaranteed. What it means.

Brand facts

Founded
2021
Franchising since
2024
Franchised units
Not disclosed
Company-owned units
5
Headquarters
Austin, TX

Where it's offered

State-level availability as reported in source materials. A state being listed doesn't mean a territory is open near you — an advisor confirms specific areas with the franchisor.

AlaskaOffered
AlabamaOffered
ArkansasOffered
ArizonaOffered
CaliforniaOffered
ColoradoOffered
ConnecticutOffered
District of ColumbiaOffered
DelawareOffered
FloridaOffered
GeorgiaOffered
HawaiiOffered
IowaOffered
IdahoOffered
IllinoisNot currently offered
IndianaOffered
KansasOffered
KentuckyOffered
LouisianaOffered
MassachusettsOffered
MarylandNot currently offered
MaineOffered
MichiganOffered
MinnesotaOffered
MissouriOffered
MississippiOffered
MontanaOffered
North CarolinaOffered
North DakotaOffered
NebraskaOffered
New HampshireOffered
New JerseyOffered
New MexicoOffered
NevadaOffered
New YorkOffered
OhioOffered
OklahomaOffered
OregonOffered
PennsylvaniaOffered
Rhode IslandOffered
South CarolinaOffered
South DakotaOffered
TennesseeOffered
TexasOffered
UtahOffered
VirginiaOffered
VermontOffered
WashingtonOffered
WisconsinOffered
West VirginiaOffered
WyomingOffered

States not shown: availability not confirmed.

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About this information

Listing reviewed by our editors on October 13, 2026. Source materials dated September 29, 2026. Figures come from franchisor-provided materials and can change; always confirm against the brand's current Franchise Disclosure Document.

We don't publish revenue, profit or return estimates. If a franchisor provides financial performance information, it appears in Item 19 of its FDD with the context needed to interpret it.

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