Truly Nolen of America, Inc.

Whether you're looking to convert your existing pest control business or start fresh, Truly Nolen's franchise system can help set you apart from the competition. With over 80 years of pest control industry experience and a strong commitment to customer service, innovation, and development, we truly are industry leaders. Our strong recognizable brand, marketing, time-tested service protocols, and overall support structure, help set you on the path for success.

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Ways to own

Standard franchise

Single unit Absentee / executive Home-based

Money you'll need

Personal cash (liquid capital)
$50,000
Cash or near-cash you contribute yourself
Total project cost
$50,421 – $122,207
Fee, build-out, equipment and early working capital
Net worth required
$0
Initial franchise fee
$35,000
Included in total project cost

Ongoing fees

Royalty
4-7%
Advertising / brand fund
Not disclosed
Other recurring fees
Vehicle decals and "mouse parts" must be purchased through TNAI, $750 (avg) per vehicle
Agreement term
Not disclosed

Your role

Ownership style
Absentee / executive
Expected time
Not disclosed
Home-based
Yes
Staffing
1
Location
Not disclosed

Training and support

Training
Training and support program details: We believe that proper training is one of the the most critical steps in starting a new franchise. Prior to opening, the Franchise Owner (or Controlling Owner) must satisfactorily complete the initial training program at an approved location that we specify. Training for up to 2 individuals is included in the initial franchise fee. All of our training is custom designed for the individual based on his/her familiarity with and experience in the pest control industry and with Truly Nolen. Typically, training includes a combination of (1) online courses through our in-house Trul-e-learn system and online webinars with certain vendors, (2) electronic manuals for sales and service processes, (3) classroom based training, and (4) one-on-one infield training with certified trainers. Training covers a host of topics including an introduction to Truly Nolen, chemicals, safety practices, service protocols, sales methods, basic entomology, customer relations, and management basics. Additionally, we may also provide, if we feel it's advisable and beneficial, onsite pre-opening and opening supervision. Cost for Training: No additional expense for up to 2 individuals; initial training included with franchise fee Lodging and airfare included: No Site Selection Assistance: Yes Lease Negotiation Assistance: No Mentor following training: Yes Length of mentoring Franchisee: At this time, the Director of Franchising and the sales rep who brought the new franchise onboard provide mentoring for the first 6 months of operation
Ongoing support
Site selection: Yes Lease negotiation: No Mentoring: Yes; At this time, the Director of Franchising and the sales rep who brought the new franchise onboard provide mentoring for the first 6 months of operation

Financing information

SBA Franchise Directory
Listed (per source data)

FranServe lists financing as available; confirm terms with the franchisor.

Financing information describes options the franchisor mentions. It is not a loan offer or approval; lenders decide based on your circumstances. An SBA directory listing does not mean any loan is guaranteed. What it means.

Brand facts

Founded
1938
Franchising since
1996
Franchised units
41
Company-owned units
78
Headquarters
Tucson, AZ

Where it's offered

State-level availability as reported in source materials. A state being listed doesn't mean a territory is open near you — an advisor confirms specific areas with the franchisor.

AlabamaOffered
ArkansasOffered
CaliforniaOffered
ColoradoOffered
FloridaOffered
GeorgiaOffered
KentuckyOffered
LouisianaOffered
MissouriOffered
MississippiOffered
North CarolinaOffered
NevadaOffered
OhioOffered
OklahomaOffered
South CarolinaOffered
TennesseeOffered
TexasOffered
VirginiaOffered
West VirginiaOffered

States not shown: availability not confirmed.

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About this information

Listing reviewed by our editors on October 13, 2026. Source materials dated September 4, 2024. Figures come from franchisor-provided materials and can change; always confirm against the brand's current Franchise Disclosure Document.

We don't publish revenue, profit or return estimates. If a franchisor provides financial performance information, it appears in Item 19 of its FDD with the context needed to interpret it.

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