Grasons Estate Sales

Founded by real estate professional and business developer Simone Kelly, Grasons Co. Estate Sales was first established in 2011 and began franchising in 2014. Today, nearly 50 locations across the US thrive with help from our professional training and support team, giving franchise owners the tools they need to build a successful business.

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Ways to own

Standard franchise

Single unit Absentee / executive Home-based

Money you'll need

Personal cash (liquid capital)
$65,000
Cash or near-cash you contribute yourself
Total project cost
$65,050 – $107,800
Fee, build-out, equipment and early working capital
Net worth required
$175,000
Initial franchise fee
$49,900
Included in total project cost

Ongoing fees

Royalty
6.5%
Advertising / brand fund
Not disclosed
Other recurring fees
1% Brand Fund, Monthly Technology Fee of $325 - $475
Agreement term
Not disclosed

Your role

Ownership style
Absentee / executive
Expected time
Not disclosed
Home-based
Yes
Staffing
3
Location
Not disclosed

Training and support

Training
Training and support program details: 5 days in-person Initial Training (optional 6th day) 2 days Online or In Office Business Liquidation training Franchisee Support: 5 Days In-Person Initial Training Ongoing Training Management Coaching Managed Franchisee Web Presence Public Relations Support Social Media Support On-site Training Grand Opening Support Marketing Playbook and Support Forms, Contracts, Documentation Resource Library for 24/7 Support Quarterly Marketing and Business Planning Meetings Cost for Training: Included with Franchise fee Lodging and airfare included: No Site Selection Assistance: No Lease Negotiation Assistance: No Mentor following training: Yes Length of mentoring Franchisee: Ongoing How To Present Grasons Estate Sales: Founded in 2011 by Simone Kelly Started franchising in 2014 Over 60 franchise locations Acquired by a Private Equity company (The Riverside Group) in November 2022 We are the #1 Estate Sale & Liquidation company in California Multiple ownership options for the Franchisee: Owner-Operator (Full-time), Executive Owner (Semi-Absentee with a Full-Time Manager) Average investment is $65,050 to $107,800 for a single territory Item 19 in FDD shows average Gross Sales of $653,000 Home-based business We offer a healthcare benefits package to our Franchisees and their employees Recession Resistant business: the need for Estate Sales and Business Liquidations will always be present
Ongoing support
Site selection: No Lease negotiation: No Mentoring: Yes; Ongoing

Financing information

SBA Franchise Directory
Listed (per source data)

Financing information describes options the franchisor mentions. It is not a loan offer or approval; lenders decide based on your circumstances. An SBA directory listing does not mean any loan is guaranteed. What it means.

Brand facts

Founded
2011
Franchising since
2014
Franchised units
Not disclosed
Company-owned units
0
Headquarters
Scottsdale, AZ

Where it's offered

State-level availability as reported in source materials. A state being listed doesn't mean a territory is open near you — an advisor confirms specific areas with the franchisor.

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States not shown: availability not confirmed.

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About this information

Listing reviewed by our editors on October 13, 2026. Source materials dated July 15, 2025. Figures come from franchisor-provided materials and can change; always confirm against the brand's current Franchise Disclosure Document.

We don't publish revenue, profit or return estimates. If a franchisor provides financial performance information, it appears in Item 19 of its FDD with the context needed to interpret it.

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