America's Swimming Pool Company

America’s Swimming Pool Company (ASP) was founded in 2001 based on providing a higher level of service at a more economical price. ASP has grown to be the nation’s largest swimming pool company, offering multiple service categories including cleaning residential and commercial swimming pools, pool equipment repairs and pool renovation. In 2024, ASP launched its Fiberglass Pool Installation Division, creating the only pool franchise that offers every aspect of the business with Certified Pool Con

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Ways to own

Standard franchise

Single unit Not specified Home-based

Money you'll need

Personal cash (liquid capital)
$50,000
Cash or near-cash you contribute yourself
Total project cost
$88,695 – $213,171
Fee, build-out, equipment and early working capital
Net worth required
$250,000
Initial franchise fee
$40,000
Included in total project cost

Ongoing fees

Royalty
7%-5%
Advertising / brand fund
Not disclosed
Other recurring fees
Brand Fund 1%
Agreement term
Not disclosed

Your role

Ownership style
Not specified
Expected time
Not disclosed
Home-based
Yes
Staffing
Owner + one FT to start
Location
Not disclosed

Training and support

Training
Training and support program details: Pre-Pool School: 1 month of work at home Pool School: 11 days in Macon, GA Post Pool School: 10 weeks of the Guerilla action plan Ongoing Management Training/Support: Unlimited Technical and Operational Calls, Annual Convention, Field Visits, Online Message Boards, Yearly Best-Practices Regional Roundtable Discussions, Webinars, Vendor Relations, Tech Support for web-based software, Graphic Design, SEO/Website, and Marketing. Cost for Training: Cost of Lodging Lodging and airfare included: NO Site Selection Assistance: NO Lease Negotiation Assistance: NO Mentor following training: YES Length of mentoring Franchisee: Will always have an Operations Leader available DIVERSITY DISCOUNT We are a member of the International Franchise Association (“IFA”) and participate in the IFA’s DiversityFran® Program, which provides special financial incentives to minority communities. Pursuant to this program, we reduce the total of the Franchise Fee by $5,000 for all minority-owned and women-owned businesses. To qualify for the Diversity Discount, the franchised business must be at least 51% owned by a woman or minority (i) who are also designated as the Key Person in the Franchise Agreement and (ii) otherwise meet our requirements to purchase a Franchised Business. This discount is for the first franchise only (first franchise of us or any of our affiliates). In determining whether an individual qualifies for the discount, we may be guided by the definitions used by applicable United States government offices, but the decision remains ours. As of the date of this FDD, we have adopted the definition of “minority” to mean Black Americans; Hispanic Americans; Native Americans; Asian Pacific Americans; Subcontinent Asian Americans; and members of other groups designated from time to time by the SBA.” Resales Available - Latest list available on the Authority Brands page. For more information contact Beth Williams BWilliams@authoritybrandsllc.com or Karen Riker kriker@authoritybrandsllc.com COMMISSION DETAILS *No Referral Fee will paid for a conversion franchise. **The Multiple Unit Referral Fee will be paid for all transactions with the same referral for the 12 months following the initial sale of a franchise with Company or any other Authority Brands Affiliate.
Ongoing support
Site selection: NO Lease negotiation: NO Mentoring: YES; Will always have an Operations Leader available

Financing information

No financing information has been provided.

Brand facts

Founded
2001
Franchising since
2005
Franchised units
Not disclosed
Company-owned units
0
Headquarters
Macon, GA

Where it's offered

State-level availability as reported in source materials. A state being listed doesn't mean a territory is open near you — an advisor confirms specific areas with the franchisor.

AlaskaOffered
AlabamaOffered
ArkansasOffered
ArizonaOffered
CaliforniaNot currently offered
ColoradoOffered
ConnecticutNot currently offered
District of ColumbiaOffered
DelawareOffered
FloridaOffered
GeorgiaOffered
HawaiiNot currently offered
IowaOffered
IdahoOffered
IllinoisNot currently offered
IndianaOffered
KansasOffered
KentuckyOffered
LouisianaOffered
MassachusettsOffered
MarylandOffered
MaineOffered
MichiganOffered
MinnesotaNot currently offered
MissouriOffered
MississippiOffered
MontanaNot currently offered
North CarolinaOffered
North DakotaNot currently offered
NebraskaOffered
New HampshireOffered
New JerseyOffered
New MexicoOffered
NevadaOffered
New YorkOffered
OhioOffered
OklahomaOffered
OregonOffered
PennsylvaniaOffered
Rhode IslandNot currently offered
South CarolinaOffered
South DakotaNot currently offered
TennesseeOffered
TexasOffered
UtahNot currently offered
VirginiaNot currently offered
VermontOffered
WashingtonNot currently offered
WisconsinNot currently offered
West VirginiaOffered
WyomingOffered

States not shown: availability not confirmed.

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About this information

Listing reviewed by our editors on October 13, 2026. Source materials dated May 4, 2026. Figures come from franchisor-provided materials and can change; always confirm against the brand's current Franchise Disclosure Document.

We don't publish revenue, profit or return estimates. If a franchisor provides financial performance information, it appears in Item 19 of its FDD with the context needed to interpret it.

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